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THE FINE ART OF GELATO
A dear friend of ours was re-branding his company, Roba!Dolce, which in Italian means "sweet stuff."
Excellent Gelato made the old fashioned Italian way but not from Italy. Rhode Island. We loved the Gelato and came up with what, at first, was a neat poster campaign. We quickly realized that it could work across everything, including the packaging. Our trusty hero, Art Buyer, and Creative Manager JoAnn Giaquinto found some exquisite art from the Romantic period.
Each painting summed up what this sweet stuff from Italy tasted like. And who better than the Italians to paint us a perfect picture of what we can see and taste.
AD-Tim Jones CW-Sheralyn Silverstein