SECURITY IS IN OUR NATURE

Sometimes, the most difficult assignments turn up the most amazing work. Bank of America was looking to update their very boring and sea of similar visual cyber fraud images. No bank likes to talk about security and fraud. Do a Google search and see what comes up. Mostly masked hackers staring into laptops and pictures of old-fashioned bank safes. Not very reassuring. We wanted to let the visuals do the hard work of showing images of how, in nature, there is a natural process to protect and survive the worst attacks: the shell, the elephant skin, the spikes that make it hard to attack. Security is in Bank of America's nature—dedicated to security, from the inside out.

AD-Jim Quirolgico CW-Paul Wolf