PHOTOGRAPHIC MEMORIES

I have the honour and pleasure to have worked with some
of the best photographers in the business and won many awards thanks to their craft.
When we first started working on HSBC it was clear that the flat red tangram designs would work only so far. We were charged with taking the campaign into the world.
At that time HSBC was using black and white photography so we looked for photographers that could capture the world in two distinctive campaigns.
The first phase needed to capture locations, so we employed Michael Kenna, that brilliant Art Director Ivan Horwitz "discovered". It fitted perfectly with our "tangram-campaign".
Kenna's vision of time and space is unique and he went onto photograph the entire globe for the bank.
For the second phase we wanted to feature the people who lived and worked across the markets HSBC was operating in. We chose one of the world finest reportage photographers in circulation. Adam Hinton. Art buyer-JoAnn Giaquinto made it all happen. Hinton captured at street level the exuberance of people in India, Brazil and Mexico.
His portrayal of humanity and skilful cropping taught me so much and helped develop my own eye.
I am indebted to these professionals and being able to travel the world and capture it so thrillingly.