HARDWARE SOFTWARE AND MARSH WARE

We had the campaign idea, we had the client buy-in, but we had no idea how to execute it. Sometimes trying the opposite of what the competition is doing pays off. A simple premise that demanded a big campaign. The technology American company Bull was moving into the hardware and the software sector in Italy and needed to let IBM and its many clients know that there was a bull in town. We stumbled upon illustrator James Marsh, a titan in the world of publishing. His work has Magritte morphing into Frank Zappa. There's no other word to describe this Yorkshire man. Genius. We produced 6 gigantic posters that also became points of sale. The computer was the hard nut Bull gave you that and all the software (the pulp) Nature and technology on one poster.